Ah, Britain—the land of tea, drizzle, and an unwavering devotion to instant coffee. While the rest of the world is obsessing over single-origin beans, pour-over perfection, and espresso art that looks like the Mona Lisa, we Brits are still standing in our kitchens, stirring granules into hot water with the enthusiasm of someone about to pay their council tax.
Despite coffee culture booming worldwide, many Brits remain stubbornly loyal to instant coffee. Why? Because we’re a nation that values convenience over connoisseurship. We don’t have time to weigh out beans, adjust a grinder, or perfect our water temperature. No, we need our caffeine now, preferably before we’ve even opened our eyes properly.
The Great British Instant Coffee Ritual
Step one: Grab the jar of instant from the back of the cupboard, where it’s been since 2014.
Step two: Boil the kettle (but only fill it halfway because we’re not made of money).
Step three: Attempt to judge an appropriate amount of granules using a teaspoon older than the Queen’s coronation.
Step four: Drown in milk and sugar until it resembles something vaguely drinkable.
And that’s it! No faffing about with frothing wands or tasting notes of “dark chocolate with a hint of citrus.” Just a reliable, slightly burnt-tasting caffeine hit, ready in 30 seconds.
Beans? Too Much Effort, Thanks
Coffee purists may clutch their AeroPresses in horror, but many Brits simply can’t be bothered with “proper” coffee. Buying whole beans means grinding, measuring, and—heaven forbid—cleaning equipment afterwards. Instant coffee, on the other hand, fits perfectly with our “just get on with it” attitude.
Sure, there’s a growing wave of artisan coffee drinkers in the UK, but they’re still vastly outnumbered by people who consider a jar of Nescafé Gold Blend to be “a bit posh.” Walk into any British home, and you’ll likely find a dusty cafetière that was bought during a brief, ill-fated attempt at sophistication before being relegated to the back of a cupboard, behind the gravy granules.
But If You Do Fancy an Upgrade…
Of course, if you’re one of the enlightened few who wants to move beyond the murky world of freeze-dried mystery granules, we’ve got you covered. Our own ethically sourced, specialty coffee offers a serious upgrade—whether you prefer a rich, bold roast or something a little smoother. We also have a range of quality teas for those who appreciate a proper brew.
So, whether you’re clinging to your jar of instant or ready to explore the world of real coffee, we’ve got something for you. Just don’t expect us to approve of three spoonfuls of sugar and half a pint of milk in your cup. Some habits are harder to break than instant coffee addiction.
Check out our range here!
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